What Is SMBTech

The small and medium-sized business (SMB) market is large and growing. SMBs account for 99% of all U.S. businesses and employ more than 60% of the U.S. workforce. Companies with billions of value such as HubSpot, Monday.com, Shopify, AppFolio, Toast, and Bill.com are driving the digitization of SMBs.

SMBTech is a category of software companies that build solutions with SMBs in mind. These companies develop tools that enable a wide range of business owners—from restaurant owners to contractors to daycare center operators—to build enduring businesses.


Why Notable Capital Is Excited About SMBTech?

Notable Capital has recognized the potential of this category for many years, including launching an SMBTech Index and the premier SMB-focused thought leadership event, the SMBTech Summit, over six years ago.

We launched the SMBTech 50 list in 2022 to recognize the growth and potential of startups serving SMBs. Over the past three years, many of the SMBTech honorees have raised capital, launched new products, and entered new markets. We look forward to welcoming the next cohort of SMBTech honorees and celebrating their impact on the SMBs they serve.


SMBTech companies have been nominated for SMBTech 50 list by top Venture Capital and Growth Equity investors over the last two years.


Venture Capital and Growth Equity investors participated in nominating and selecting the SMBTech 50 honorees.


SMBTech Founders gathered in Time Square to celebrate the SMBTech 50 list, culminating in ringing the NASDAQ Closing Bell.